Is your startup ready to explore new markets? Join us for the first session in NGen’s Defence Readiness series, Defence 101: Canada’s Defence Market & How to Enter It. This introductory session is designed to help innovators navigate the complexities of the Canadian defence sector and identify high-growth opportunities for their technologies.

Whether you’re developing specialized hardware or software with dual-use applications, understanding the landscape is the first step toward successful commercialization. The NGen team will provide a foundational overview of the ecosystem, specifically tailored for companies that are brand new to this space.

What you’ll learn:

• Ecosystem Overview: A clear breakdown of the key players and structures within the Canadian defence market.
• Procurement Pathways: How the buying process actually works and how SMEs can participate.
• Funding & Support: An exploration of the diverse funding options available to accelerate your innovation.
• Strategic Entry: Practical pathways for small-to-medium enterprises (SMEs) and firms with dual-use technologies.
• Mistakes to Avoid: Insight into common misconceptions and early missteps to help you save time and resources.

The defence sector represents a significant opportunity for startups to scale, yet the barriers to entry can often feel overwhelming. By attending this session, you’ll gain the clarity needed to determine if this market aligns with your growth strategy and how to effectively position your solution for success.

Who should attend:

• Founders and leadership teams of startups and scale-ups exploring the defence sector.
• Innovators with dual-use technologies looking for new revenue streams.

Meet the speaker:

The session will be led by the expert team at NGen (Next Generation Manufacturing Canada), Canada’s advanced manufacturing cluster dedicated to driving innovation and collaboration across the country.