Digital marketing is a broad landscape. Used correctly, it can completely transform your business trajectory. Used incorrectly, it can quickly become a significant drain on your time, energy, and capital. For many founders, the challenge isn’t a lack of effort—it’s a lack of clarity on how their content actually drives revenue.

In this interactive virtual bootcamp, the Innovation Cluster is stripping digital marketing back to its core: the marketing funnel. While most entrepreneurs are familiar with the “sales funnel,” the marketing funnel is the often-overlooked engine that powers it. Without a strategic marketing funnel to build awareness and trust, your sales funnel will always be running on empty.

What you will learn

By attending this bootcamp, you will gain the tactical knowledge needed to elevate your brand’s digital presence and streamline your path to conversion. Topic covered include:

• The true purpose of content: Shift your strategy from random acts of content to intentional creation that serves a specific business goal.
• Integrating paid and organic: Learn exactly when to put spend behind your ads and how to ensure they complement your organic efforts.
• Amplifying traditional marketing: Discover how to use digital tools to bridge the gap and boost the ROI of your traditional marketing channels.
• Real-world case studies: Examine successful brands to see these funnel strategies in action, providing you with a blueprint for your own growth.
• Live funnel building: We aren’t just talking theory. Together, we will build a content marketing funnel from scratch so you can see the engine behind the end product.

This session is designed to provide “marketing clarity”—the ability to look at your digital presence and know exactly which levers to pull to grow your business. Whether you are a solo founder or leading a growing team, understanding the relationship between your marketing and sales funnels is the key to sustainable, predictable growth.

About the speaker

Trista Greer, CEO – For the Love of Marketing A self-admitted marketing nerd, Trista has been the CEO of the award-winning agency For the Love of Marketing (FTLOM) for nearly seven years. She has a proven track record of helping professionals scale to million-dollar businesses through strategic positioning and powerful marketing, with some clients closing over $80 million in annual transactions. Trista specializes in navigating the ever-changing digital world and helping modern businesses blend sales and marketing to build authentic relationships.