AI Founders Forum: Let’s talk go-to-market strategy!

For AI companies, the path to market is often paved with unseen challenges. A recent MIT study revealed that 95% of AI projects fail not because of the technology itself, but due to issues with people, communication, and approach. Simply put, building the tech is only half the battle. Their AI go-to-market (GTM) strategy is where most companies win or lose.

Registration details

Join us on Friday, September 19th, 2025, from 12:00 PM to 1:00 PM EDT, as we dive into what makes a successful GTM strategy for AI ventures. We’re moving past the theory and into candid, real-world experience, so we can all learn from each other’s journeys.

Who can attend

This session is exclusively for members of the AI Founders Forum, our dedicated peer group designed to tackle the unique challenges of scaling an AI company. We encourage you to come ready to share your own insights and challenges, as the true value of this forum lies in our collaborative community.

What is the AI Founders Forum?

This forum is designed for founders, entrepreneurs, and leaders of early-stage startups that are actively building or leveraging AI. If your company’s core technology is powered by AI, if you’re a founder trying to navigate the unique business and technical hurdles of an AI company, or if you’re passionate about connecting with like-minded peers who understand the intricacies of this space, this group is for you.

To join the AI Founders Forum, please contact your Innovation Advisor or Greta Black at [email protected].

What to expect

We will be joined by Sean Howard from Flight Path and Monish Gandhi from Gradient Ascent as they “open their playbook” on their perspective and experience in GTM for their AI companies.

We’ll explore:

• The unique challenges of AI GTM: What makes a AI product’s GTM strategy fundamentally different from traditional tech? We’ll discuss how to build trust, address data privacy concerns, and educate a market that might not be ready.
• Finding your beachhead: Explore how to identify the right initial market to focus on and craft a message that resonates with your earliest users.
• Navigating the maturity gap: We’ll talk about how the maturity of your AI product and the readiness of your market impacts your strategy and what you need to do to build customer education and trust.
• Open playbooks: This is a candid forum for sharing common pitfalls and success stories. Be prepared to share your own experiences and questions as we learn from one another.

Meet the facilitator

Brian Lenahan, Founder and Chair of the Quantum Strategy Institute (a global think tank), and Innovation Factory AI & Quantum Advisor, is also the author of seven books on artificial intelligence and quantum technologies. He is a former executive with a Top 10 North American bank, and travels the world moderating technology panels and conducting speaking engagements to business and IT audiences.