As a founder, you have likely built a product you are proud of, yet finding the right words to share that value with the world often feels like an uphill battle. For many early-stage tech companies, marketing is frequently the last priority and the first thing to be blamed when growth stalls. Whether you are struggling with a lack of resources or simply a lack of clarity, the pressure to communicate effectively can be overwhelming.

Join Innovation Factory for a practical, hands-on workshop designed to dismantle the barriers holding your brand back. We will dive deep into how you can leverage AI for startup marketing to bridge the gap between having a great product and reaching the people who need it most. By the end of this session, you will move past the hype and walk away with a working first draft and a concrete plan to elevate your outreach.

What you’ll learn

This interactive session is designed to move you from theory to execution. You can expect to:

• Identify the primary marketing barrier currently stalling your company’s growth.
• Apply a live AI workflow specifically tailored to solve your unique strategy or execution problems.
• Generate a concrete next step and a library of custom prompts to continue your progress independently.
• Understand the critical balance of where AI replaces effort, where it assists, and when it is time to hire a professional.

For startups in the Hamilton, Halton, Brant, and Norfolk regions, staying competitive means adopting tools that allow you to do more with less. This workshop is about more than just technology; it is about building a stronger foundation for your business growth. By mastering AI for startup marketing, you empower your team to communicate with clarity, ensuring your innovation receives the attention it deserves within the broader innovation ecosystem.

Who should attend

• Early-stage founders who need to refine their brand messaging.
• Solo marketers looking for efficient ways to scale their output.
• Tech entrepreneurs ready to integrate AI into their daily business workflows.

Meet the speaker

Michelle Campbell, Expert Advisor – Marketing, Innovation Factory Michelle Campbell brings over 15 years of experience helping companies build traction and scale. Having advised global brands like Google and Audi, she now focuses on empowering homegrown ventures to use technology without losing their authentic human touch.

Accessibility and accommodation requests

We are committed to providing accessible event spaces. Please see our Accessibility Information for details on our Hamilton and Halton locations. If you require additional accommodations, please contact [email protected].