AI for marketing: Separating the helpful from the hype

As a founder or a sole marketer, you know the feeling: the marketing landscape is a whirlwind, and keeping up, let alone getting ahead, often feels like an impossible task when you’re wearing all the hats. The promise of AI sparkles brightly, hinting at doing more with less, but the reality can feel murky—what’s genuinely useful, what’s hype, and where does your unique human touch, the heart of your brand, truly matter?

Join us for a straight-up look at how to actually use AI for your marketing. We’ll show you exactly where AI can be your greatest ally – saving precious time, igniting fresh ideas, and helping you reach new heights – and just as importantly, where your hands-on expertise and creativity are irreplaceable.

You’ll walk away with practical tips, tools, and a clearer idea of what’s worth your time.

What to Expect

This interactive workshop is designed to equip you with immediate, actionable strategies and a clear roadmap for integrating AI into your marketing. In this session, you’ll walk away with:

• Where AI can help you save time, spark ideas, and scale your marketing: Discover specific areas where AI tools can dramatically reduce your workload, automate repetitive tasks, and act as a powerful springboard for generating fresh, impactful marketing ideas, ultimately helping you scale your efforts.
• Defining the human-AI balance: Gain a clear understanding of where human creativity, strategic insight, emotional intelligence, and genuine effort are irreplaceable, ensuring your marketing remains authentic and resonant.
• Simple AI Tools for immediate impact: Learn about user-friendly AI tools that you can start using right away, demystifying the technology and helping you overcome the initial overwhelm often associated with AI adoption.
• Smart automation vs. strategic investment: Acquire a practical framework for making informed decisions about what marketing tasks are best suited for AI automation versus where to strategically invest your valuable time or budget for maximum return.

Who should attend

If you find yourself feeling overwhelmed by the sheer volume of AI hype, uncertain about how to truly harness its power, or simply seeking efficient ways to grow your brand, this session is tailored for you.

This is an invaluable opportunity for small business leaders, creative professionals, and aspiring marketers looking to streamline operations, enhance their outreach, and stay ahead in a competitive market by leveraging smart technology.

Accessibility and accommodation requests

Innovation Factory is dedicated to ensuring our online events are accessible and inclusive for all participants.

This event will be delivered virtually via Zoom with Closed Captioning (CC) available. If you require additional accommodations, please contact [email protected].

Meet the speaker

Michelle Campbell, Expert Advisor – Marketing,  Innovation Factory

Michelle Campbell brings over 15 years of experience helping companies capture attention, build traction, and scale. She has led strategy teams at top advertising and digital agencies across North America, advising both startups and global brands like Google and Audi. With a mix of brand instinct and growth mindset, Michelle helps businesses connect with the right audiences and unlock what’s next. As part of her consulting work, she advises businesses on how to leverage the latest technology – including AI – for insights, efficiency, and creativity. After years working with global clients, she’s excited to support homegrown ventures and contribute to the local innovation community.