How to Survive and Thrive in the New Digital Economy
April 30 @ 11:30 am - 1:00 pm
Re-Wiring Our Minds For Success In The New Digital Economy:
Developing a New Mental Roadmap for Success in the 21st Century
In this talk futurist Bill Bishop will explain why “old factory thinking” is obsolete. He will then outline the five-stage “new factory thinking approach”. At the end of the presentation, you will have a completely different perspective about your business, your career, and the economy. You will also be excited and empowered to succeed in new economy.
According Bishop, “If we want to provide prosperity for ourselves and our children, we need to re-wire our minds for the realities of the 21st Century. If we do that, virtually unlimited opportunities for success are possible. If we don’t do that, our prospects will be much more limited.”
As Bishop points out, “the marketplace has changed on a fundamental level, so a completely new way of thinking is required. We need to replace linear thinking with spatial thinking. We need to stop building businesses that resemble assembly lines and start building value hubs. And instead of selling our products and services, we need to sell BIG Ideas instead.
Bill Bishop is the founder and CEO of The BIG Idea Company, an innovation and communications company based in Toronto. He is also founder of The New Economy Network, with chapters in Toronto, Edmonton, Vancouver, and Washington D.C.
During the past 30 years, 5,000-plus companies have participated in TheBIG Idea Adventure™, a step-by-step coaching program Bill created to help companies develop, package, and communicate BIG Ideas. These BIG Ideas include one-of-a-kind products and services, disruptive business models, new packaging concepts, and unconventional marketing promotions.
Bill is also the author of nine books including Strategic Marketing For The Digital Age, the first book published in the world about digital marketing. He recently published The New Factory Thinker: Re-Wiring Our Minds For Success In A Disrupted Marketplace. Bill has given speeches to hundreds of organizations including The MIT Entrepreneur Program, MacKay CEO Forums, TEC, Entrepreneur’s Organization (EO), Advocis, The Knowledge Bureau, MDRT, NAIFA, NAPFA, Independent Financial Brokers, Workcomp Advisors, Pro-Seminars, BNI,, The Ivey School of Business, The Schulich School of Business, and Queen’s University Executive MBA Program.
Learn more about Bill Bishop at BishopBigIdeas.com.