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Selling Software: Sales Peer2Peer

October 11, 2017 @ 8:00 am - 10:00 am

Register for this workshop here:

Software companies can succeed or fail based on how they price and sell their product. It is crucial to test and evaluate to find the right sales model for your unique software. Should you employ a high-touch enterprise model, a “fremium” SAAS model, or something in between?

Join tech champion and Innovation Factory Executive Director David Carter for this informative session with the software entrepreneur in mind. Learn how to sell your product to the right customers, in the right way.

About David Carter

Prior to joining Innovation Factory, David was CTO and Co-founder of Awareness Inc. His company raised 20 million in venture capital and worked with brands like New York Times, Major League Baseball, Sony Pictures and McDonalds.

David will tell you his sweet spot is where technology, sales, and marketing intersect. He is quick to warn that technology alone does not ever solve the problem. During the 90s David worked for Microsoft and saw the arrival of graphical computing, smart phones, tablets and the Internet. He left Microsoft in 2001 to begin his first start-up.


October 11, 2017
8:00 am - 10:00 am
Event Categories:


Innovation Factory
175 Longwood Rd S
Hamilton, ON L8P 0A1 Canada


Innovation Factory