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SALES BOOTCAMP SESSION 3: SALES SYSTEMS & TOOLS

July 20 @ 9:00 am - 11:00 am

Note: This session is for RIC clients ONLY.  Please contact your Client Services Manager or Greta Black @ [email protected], Hannah Fritchley @ [email protected] or Catherine Rice @ [email protected] to receive a registration link.

This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre-revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

SESSION 3: SALES SYSTEMS & TOOLS

The most important tool for a startup sales strategy is the CRM. In this session, we will cover many components of a CRM including contacts, accounts, deals, past activities, and future activities., Modern CRMs also have features that allow for email templates, lead scoring, and much more. Hubspot will be the CRM that we take a deeper dive into as part of this session. We will also cover other tools including LinkedIn, more research tools, email marketing, and sales enablement solutions.

Deliverables Include: CRM Action Plan and updates to the Sales Plan.

SPEAKER: 

Mark Elliott – Founder @VA Partners

Since founding VA Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include: Helping their first client close $300,000 in revenue from new clients Working with a mobile client to help close their first paying customer Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300% Providing sales leadership to a technology company that increased revenues by 50% Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and as a Champion for the Communitech Senior Sales and Business Development P2P.

Details

Date:
July 20
Time:
9:00 am - 11:00 am
Event Category: