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Sales Bootcamp 1 – Sales Planning
May 31 @ 9:00 am - 11:00 am
FOR INNOVATION FACTORY CLIENTS ONLY.
VIRTUAL EVENT | FREE
APPLY TO BECOME A CLIENTThis 4-session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre-revenue, or newly in-revenue and are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.
To register for this event, please get in touch with your Innovation Advisor from Venture Growth team or [email protected]
ABOUT SALES BOOTCAMP: SALES PLANNING
In this sales planning session, we will take a look at high-level goals such as revenue and activity targets that drive revenue. It’s important to stay focused on your ideal customer and the buyer personas you’ll be targeting. For most B2B organizations, it’s better to start with a narrower focus and then expand to similar targets. Additionally, we’ll discuss pricing methods and sales and marketing costs that support revenue growth.
By the end of this session, you’ll have a clear understanding of the high-level goals, target markets, and pricing strategies necessary for driving revenue growth in your organization. With a well-defined sales plan in place, you’ll be better equipped to execute on your objectives and achieve success in your B2B market.
Deliverables Include: Buyer Persona Template and the Start of the Sales Plan
SPEAKER:
Mark Elliott, Founder @ VA Partners, iF Executive Advisor
Since founding Venture Accelerator Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue. Mark’s successes at VA Partners include: Helping their first client close $300,000 in revenue from new clients Working with a mobile client to help close their first paying customer Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300% Providing sales leadership to a technology company that increased revenues by 50%
Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year. Mark is a regular presenter at MaRS, a Sales Champion for Innovation Factory, an instructor for a sales and marketing course at UofT, and as a Champion for the Communitech Senior Sales and Business Development P2P.
