SALES BOOTCAMP: Sales Planning (1 of 4 Sessions)
June 26 @ 9:00 am - 11:00 am
Who should attend:
This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for iF Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.
Contact your client service manager or Brigitte Huard to receive the registration code.
Description: SESSION 1 – SALES PLANNING
In this sales planning session we will focus on high level goals like revenue and the activity targets that lead to revenue. This also means being focused on your ideal customer, as well as the buyer personas that you will be targeting. For most B2B organizations it is better to have a narrower focus and then grow to adjacent targets. We will also talk about pricing methodology and the associated sales and marketing costs to support the revenue growth.
Venture Accelerator Partners Inc:
Since 2006, Venture Accelerator Partners has successfully helped drive revenue for startups, and growing businesses with results-based sales, marketing, inbound lead generation and training services – all at a fraction of full-time costs. We believe that a solid, well-executed process will consistently deliver results. Our team brings decades of experience, and is committed to help grow organizations. We do this from both a strategic and tactical side. We build you a Sales & Marketing Fast Start Plan™, a succinct document that drills down to the core of your sales, and marketing situation, and provides a roadmap for accelerating your revenue growth. Companies work us to develop a website, leverage social media, build a sales funnel of qualified leads, close deals faster, and more. Our clients range from mobile start-ups, to technology companies, to large industrial companies. VA Partners has helped drive millions of website visitors, hundreds of qualified meetings, and millions of dollars in revenue for clients.
Our Sales Bootcamp champions:
Mark Elliott, VA Partners Co-Founder
Since founding VA Partners in 2006, Mark has helped clients drive millions of website pageviews, book hundreds of meetings, and secure millions of dollars in revenue.
Mark’s successes at VA Partners include:
- Helping their first client close $300,000 in revenue from new clients
- Working with a mobile client to help close their first paying customer
- Implementing an inbound lead generation program that increased a training company’s leads and web traffic by 300%
- Providing sales leadership to a technology company that increased revenues by 50%
Prior to VA Partners, Mark spent 10 years at Lexmark Canada in a sales, marketing, and leadership positions. At Lexmark, Mark won awards for Manager of the Year, and Sales and Marketing Rep of the year.
Mark is active in the entrepreneur community as a regular presenter at MaRS in Toronto, a Sales Champion for the Innovation Factory in Hamilton, instructor for a sales and marketing course at University of Toronto, and as a Champion for the Communitech Senior Sales and Business Development Peer2Peer.
Randy Hendriks, VA Partners Sales Representative
Eager to make an impact, Randy joins VA Partners with a track record of helping organizations grow revenues through sales, marketing, and customer engagement. He has coached and worked directly with over one hundred organizations and business startups, helping them to secure over two million dollars in new funding. Randy has been involved in the Hamilton start-up ecosystem coaching clients through value proposition development and sales planning.
With a significant and broad academic background in engineering, entrepreneurship, and social sciences, Randy completed his doctoral thesis at Acadia University on the topic of developing community leaders. He identified trust and relationship building as the key factors for success in the early stages of team building. In the same way, he has come to realize that, at its foundation, the sales process is based on building strong connections, growing trust, and going beyond the superficial.
Randy also has a passion for social innovation. He has created online platforms for fair trade and social impact products, coached social enterprises, and most recently has been involved in the launching of Create Hamilton, an eight thousand square foot social innovation incubator in East Hamilton.