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Product Success: From Patent to Sales with Cortex Design and Ridout & Maybee

July 21 @ 1:30 pm - 3:00 pm

 

 

 

 

 

 

 

 

 

REGISTER HERE:

Through impactful case study, the presenters will show how to navigate today’s complex product launch challenges. Product Success, from Patent to Sales will equip you with all the tools you need to break down silos within your organization and launch exceptional products.


Cortex Design:
– Navigate the patent process
– Incorporate ethnography and deep empathy with users into product design
– Use virtual simulation to lower risk and cost
– Overcome obstacles in regulatory compliance, testing and certification


Ridout & Maybee:
– Requirements for patent protection
– Should you patent or hold your invention as a trade secret?
– Steps to take after you have filed your application
– Expanding the claim boundaries through experimental design

Speakers:

Steven Leach, Partner @RIDOUT & MAYBEE LLP

Steve Leach is a partner in the Burlington office and has been helping businesses grow through strategic use of the law and the intellectual property system since 1996. The pleasure Steve finds in an afternoon of patent drafting is immense, but great days at work for Steve take many forms: a creative interpretation of IP law to craft protection that a client never envisioned possible; an introduction of a client with a need to a client with a skill; or the preparation of a contract that arms those courageous enough to commence a new business venture with a division of responsibilities and a code of conduct that improves the chances of a successful journey. Outside of the firm, Steve spends significant personal time, talent and treasure in the fight for economic growth, including effort on behalf of Techlink Innovation Exchange, a non-profit that is creating a worldwide marketplace in early stage technology to make the intellectual property system work better for all.

Case study on disclosure: the Viagra case

Dylan Horvath, President @Cortex Design

In 2017 Cortex’s work for Cloud DX beat 330 international competitors to win one of the biggest moon-shot healthcare projects ever, the Qualcomm Tricorder “Bold Epic Innovator” XPRIZE. In this webinar, Dylan describes the 3 principles used to guide the team to success and how those principles were employed during the lead up to the winning entry.

Topic: Delivering Bold Epic Innovation in Healthcare
Dylan Horvath gives his thoughts on the principles that lead to success when you’re aiming to launch a revolutionary product. His case study describes how our team applied these principles to design the Cloud DX Vitaliti Tricorder and win the 2017 Qualcomm Tricorder “Bold Epic Innovator” XPRIZE.

Moshen Tayefeh, Vice President of Business Development @Cortex Design

As a business leader Mohsen developed and managed his successful sales team to provide engineering solutions to Canadian Market. Prior to that he was a persistent award winner and the record breaker in driving lead generation, sales achievements through partnership strategies.  His solid academic foundations along with his long history in major industries turns him into an excellent visionary specifically for considering holistic impacts and providing roadmaps toward both feasible and successful solutions.

Case study: Probabilistic analysis approach – Robust Design for Micro Electro Mechanical Systems
In order to make a robust design of microsystems, it is important to analyze the electrical, thermal and mechanical fields including the actual input parameters. These microdevices, which typically are made of brittle materials such as polysilicon, show wide scatter (stochastic behavior) in properties as well as substantial uncertainty in the shape and geometry because of manufacturing processes. These behaviors necessitate either costly and time-consuming trial-and-error designs or, more efficiently, the development of a probabilistic design methodology for MEMS. Computer aided MEMS simulations regarding performance, power consumption, and reliability is an important design task due to high prototyping costs. Mohsen will discuss the meaningful uncertainties involved in thermally driven microbeams and the stochastic finite element model (SFEM) development techniques to address that

Garry Lee, Director @Cortex Design/EMTS Labs

Garry Lee, P.Eng. is an ACCE Entrepreneur and Director of EMTS Lab, previous President at Global EMC (TUV SUD Canada) with 25 years of test and regulatory certification including UL and CSA. Founder and Senior Engineering Manager responsible for business development and client relations supporting high-tech companies with their Environmental & Mechanical testing, and Global market access / compliance requirements.

Topic: Test and environmental considerations

About Cortex Design:

Cortex Design is a turnkey product design company working to develop human-centred products that improve people’s lives. We visualize human experiences, design the products that support those experiences, and manufacture the solution.

About Ridout & Maybee:

Ridout & Maybee LLP is a full-service Canadian IP firm with offices in Toronto, Ottawa and Burlington serving clients across the country and internationally. Our firm consistently ranks as one of Canada’s top IP law firms in both Canadian and international surveys of in-house counsel.

We understand the business of innovation, and the vital role that IP plays in today’s competitive, market-driven economy.

About EMTS Lab:

EMTS Lab Inc. is an ISO/IEC 17025:2017 Accredited engineering firm offering independent compliance services for clients across The United States (USA) & Canada. We are a company that provides dynamic and technically diverse independent testing for Automotive, Military, Aerospace, Medical and Industrial & Consumer Electronics industries.

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About Innovation Factory

Innovation Factory is a non-profit business accelerator, serving as the catalyst for tech innovation in the greater Hamilton area since 2011. Innovation Factory provides business services, training and mentorship to help entrepreneurs with advanced manufacturing, clean tech, information tech, life science and social innovations to bring their ideas to market, increase revenues, attract investment and create jobs.

www.innovationfactory.ca

Details

Date:
July 21
Time:
1:30 pm - 3:00 pm
Event Category:
Website:
https://us02web.zoom.us/webinar/register/WN_8LLX4PBRTiGG6PNqXEaTDw