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Pandemic Pivot: Communications during Pandemic Times by CPRS

May 21, 2020 @ 12:00 pm - 1:00 pm





With crisis comes opportunity. Opportunity to shift, elevate your brand, and lead. Never before has strong public relations and outreach to your customers and stakeholders been more important. Now is the time to demonstrate your company’s values and create stronger customer loyalty.

This webinar will take you through best practices in communications during a crisis, how to stay engaged with your clients and bring more value. You’ll also hear examples of organizations who are pivoting to survive in an uncertain time.

Effective public relations and outreach can make a difference to your bottom line. Join us for this Innovation Factory hosted Virtual Session in partnership with Hamilton’s Canadian Public Relations Society (CPRS).

About the organization:
CPRS Hamilton is the voice of public relations in Southwestern Ontario with membership of over 100 professional public relations practitioners and 60 students in Hamilton, Halton, Niagara and beyond.


Josie Cassano Rizzuti. MCM, APR

Co-Chair of Business Development @Canadian Public Relations Society (CPRS)
Josie is a marketing & communications strategist, consultant and educator who works for steel producer ArcelorMittal Dofasco & McMaster University in Hamilton, Ontario. An avid social media and digital marketing professional, her interests include global communications and the impact of emerging technologies, such as blockchain and cryptocurrencies, on business, society and government. She is keen on developing safe and secure digital communications and she is dedicated to the advancement of education and women. Social Media Handles:

Andrea Montgomery

Chair of Business Development @Canadian Public Relations Society (CPRS)
Andrea is a Vice President at Redbrick Communications, a boutique firm that helps organizations tell their stories no matter how great the challenge. She specializes in issues management, crisis communications and change management. Through the pandemic, she has been helping several clients communicate the tough decisions they’ve had to make as they navigate an ever-evolving situation. Andrea is an advocate for strong, strategic and simple communications that meet business goals.


About Innovation Factory

Innovation Factory is a non-profit business accelerator, serving as the catalyst for tech innovation in the greater Hamilton area since 2011. Innovation Factory provides business services, training and mentorship to help entrepreneurs with advanced manufacturing, clean tech, information tech, life science and social innovations to bring their ideas to market, increase revenues, attract investment and create jobs.


May 21, 2020
12:00 pm - 1:00 pm
Event Category:


Innovation Factory