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Need 2 Know Workshop: Managing Your Go-to-market Strategy
March 30, 2017 @ 12:00 pm - 2:00 pm
Managing Your Go-to-Market Strategy: From Concept To Inking The Deal
In this interactive Need 2 Know Workshop, Pete Sprukulis, examines the basic concept of a Go-To-Market strategy and outlines key elements that need to be considered to drive a solid sales and marketing approach with maximum impact.
Learn how to:
- Put your marketing efforts into perspective as one of your key critical investments (the earlier in the cycle the better)
- Prioritize your marketing efforts to drive sales
- Research and prioritize your target segments so as to spend your scarce marketing dollars optimally
- Build a framework for your messaging so that you can educate your selected target markets
About the Speaker
Pete Sprukulis is a sought after Executive Coach and Mentor specializing in High Tech growth markets with an extensive background in marketing, sales, and developing businesses from start-up to enterprise levels. Pete has held senior leadership positions with companies like Oracle, IBM, Bid.Com, First Canadian Title, Ontario Power Generation, Bell Business Markets and a number of start-up and early stage companies.