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Modern Selling: The LinkedIn Way

October 28, 2021 @ 1:00 pm - 3:00 pm


October 28th, 1-3 pm followed by Mentorship Circle November 5th, 10am-12pm. (Link to be provided)

Over the past decade, we have witnessed the digital transformation of the B2B buying process.

It is fact, that your prospects and customers have become increasingly socially engaged with their supply chains and other customers. This has triggered substantial changes in the buying behaviour which has significantly impacted the B2B selling process. In this fast-paced workshop delivered by Rick McCutcheon, a leading authority on Social Selling, we will explore these changes and identify how to become a “Modern Seller”.

This session will be followed by a Mentorship Circle on November 5th, where we will work in groups and collectively discuss your social selling-related questions while being mentored.


Business Principles, Sales & Marketing Leadership, Sales Teams, Channel Partner Managers, Social Media Professionals


On completion of this fast-paced workshop, participants will be able to:

Build a professional profile on LinkedIn

Have the plan and strategy in place to build out their online brand and connect with their business ecosystem

Thoroughly understand and implement a Modern Selling process

Overview of LinkedIn properties:

Individual profiles, Business pages, Showcase pages, Groups


Rick McCutcheon, CRM MVP, CSP – Certified Sales Professional

For over the past 20 years Rick McCutcheon the founder of has helped thousands of technology professionals improve their business results. Through career as a company founder, educator and advisor he has been awarded the prestigious designations of CSP (Certified Sales Professional) with Distinction from the Canadian Professional Sales Association He has also been a 6-time recipient of the coveted Microsoft Dynamics MVP Award for Customer Engagement. As a professional speaker and workshop leader, he has traveled extensively to deliver practical yet innovative messages on the Digital Transformation of the B2B Selling to a global audience.

This Webinar will be hosted by Innovation Factory, Haltech, and Altitude Accelerator (RICC)


October 28, 2021
1:00 pm - 3:00 pm
Event Category: