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Measurement and the Changing Customer Journey – May Lunch ‘n Learn
May 17, 2016 @ 11:30 am - 1:00 pmno-cost-to-you
Please join iF on Tuesday, May 17, 2016 for our Lunch ‘n Learn session! This unique learning and networking opportunity will include a complimentary lunch.
Our Lunch ‘n Learn events are a great way to get out and network while enjoying a free lunch and learning something new. Please forward this to all of the innovators you know!
For our May session, Amy Gringhuis of Jan Kelley will be speaking about Measurement and the Changing Customer Journey. She will explore how consumer expectations and buying journeys have changed, why this is so important to understand and most importantly, how to build measurement frameworks in order to optimize and better enable the customer buying process. Amy will look at common business goals, measurement best practices as well a few case studies to see how this can be effectively implemented.
11:30am-noon – Lunch & Networking
Noon-1pm – Factory 5 (Eatable) and Keynote Presentation (Amy Gringhuis)
1pm – 2pm – Dessert & Networking (at iF’s Innovation Destination)
Parking is available for a cost of $1/ hour at McMaster Innovation Park Special Events and Conference Parking.