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Mastering the Art of Digital Marketing with Marie Wiese
January 20 @ 11:30 am - 1:00 pm
Buyer behaviour has changed and the digital world continues to be an evolving landscape. Even for experts, digital marketing is confusing. This workshop will make you a master of digital marketing in 90 mins!
In Mastering the Art of Digital Marketing, you will learn the fundamentals of digital marketing that will align your business strategies to meet consumer needs and behaviours. The 4 foundations we are covering for this workshop are:
- Buyer persona – you will use resources like the Buyer Persona Worksheet to identify you target consumers
- Digital road map – you will map your buyer personas to your current website
- Content – understanding the digital tools and content that needs to change to address your persona
- Immediate actions – important tasks you need to do right now to make your digital strategy perform better
If you are a start-up or an evolving organization who is interested in learning how to navigate this new buyer journey, this is the workshop you need to grow your digital strategy. Following these components and using the essential resources provided by Marie Wiese and Marketing CoPilot you will leave this workshop armed with the necessary skills required to transform your website into a lead generation and sales machine.
About Marie Wiese
Marie Wiese is a senior marketing executive with 25+ years’ experience in digital marketing in the financial services, professional services, technology and manufacturing sectors working with clients like Bank of Montreal, Ernst & Young, Telus, Sick Kids Hospital and the Canadian Women’s Foundation.
Marie has helped hundreds of organizations turn their websites into lead generation and sales machines. She has contributed to the National Post Small Business Section, a volunteer with the Canadian Marketing Association B2B Council and a volunteer mentor with Futurpreneur Canada. She shares her knowledge extensively on her blog and in her latest book, You Can’t Be Everywhere.