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MaRS: Business Model Course

November 12, 2018 @ 8:00 am - 5:00 pm

How do you make money?

Our 5-week online course is designed to help emerging business leaders create a sustainable business model and develop a framework for validating that model.


What you’ll get

• Workbook exercises each week

• Total of 40 hours, 8 hours of learning a week, fit around your schedule

• 3 ongoing tests to validate your business model

• Five live, online master classes

• Access to the MaRS BMC community on Slack

• Continued help post-course

• Certificate of Completion

Module one (8 hours + masterclass 1 on Nov 15)
Understand the lean startup method and the importance of mapping out your business model.

Module two (8 hours + masterclass 2 on Nov 22)
Delve into the Business Model Canvas and its different components.

Module three (8 hours + masterclass 3 on Nov 29)
Start testing different areas of your business model.

Module four (8 hours + masterclass 4 on Dec 6)
Gather customer data, and start to pivot and re-test areas.

Module five (8 hours + masterclass 5 on Dec 13)
Tell the story of your business model and learn how to pitch

What you’ll learn

• Understand the lean startup method and why the business model canvas is used

• Complete your business model canvas and make adjustments based on feedback

• Conduct over 3 ongoing tests to validate how you keep your business profitable

• Identify areas of your model that require pivoting

• Learn to pitch and tell the story of your business model

You’ll make real progress in 5 weeks. 
Our course is practical. We focus on tactics that (if done right) will accelerate the growth of your company.

We’re here to support you.
Weekly live, online sessions and access to our online Slack community of entrepreneurs from around the world, testing and validating your business model together.

We move fast.
This isn’t your average course on business models. We connected experts with deep experience from these fields. We’ll help you build a sustainable and tested business model.

Let’s advance the world together. 
MaRS has accelerated the growth of thousands of young companies since we got started in 2005 whose technologies and solutions meaningfully improve lives everyday. Your potential is unlimited.

More questions? Get in touch.


November 12, 2018
8:00 am - 5:00 pm
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