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Marketing Bootcamp 3: Strategic Planning

March 28 @ 9:00 am - 10:30 am


This session is for Innovation Factory Clients Only.

To register, please contact Greta Black at [email protected]

This 4- session series of interactive workshops was designed exclusively by Mark Evans, our Expert Advisor (Marketing), for Innovation Factory clients who are pre-revenue, or newly in-revenue and are ready to start their marketing efforts or need to quickly validate their current strategy and tactics.

You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.

Plan the work. Work the plan. It’s the key to marketing success.

Before jumping into tactical execution, you need a strategic plan to do the right thing for the right people in the right places.

You will learn how to rank and prioritize your marketing activities based on three key factors: time, people and money. We’ll discuss how to set goals and how to measure and optimize performance to drive ROI.

We’ll explore the key components of a strategic plan and offer insight into how to customer research and competitive intelligence.


Mark Evans, Principal @ Marketing Spark, iF Expert Advisor – Marketing

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March 28
9:00 am - 10:30 am
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