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How B2B Tech Marketers Can Improve Email Performance

September 13 @ 12:00 pm - 5:00 pm



File:HubSpot Logo.svg - Wikimedia Commons

Think you know the ins and outs of email marketing? Think again! Using HubSpot to drive successful email performance is as easy as implementing a few smart techniques. This fast-paced session will look at key behavioral changes driving the latest tactics and techniques for B2B tech companies, ensuring you stay ahead of the pack while avoiding marketing pitfalls.

Leveraging real industry data from the last 30 days, you can expect to gain valuable insight around:

• Simple and quick tweaks to double open rates for your email campaigns
• The power of subject lines and how specific words can make your email standout
• “Dead” tactics and taboos that deserve a resurrection
• How to personalize like a pro with emojis and interactive designs to capture specific audiences
• The best days and ideal frequencies for sending emails, including a look at and post-session access to the ‘Best Days to Email’ calendar


Jay Schwedelson

Jay Schwedelson

Worldata, President & CEO

Jay Schwedelson is the founder of, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. Having led through 11 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters. Jay also serves as the President and CEO overall organization. For over 45 years Worldata has served as an industry leader in direct response marketing solutions. In addition to his corporate roles, Jay plays a significant part in sharing thought leadership throughout the industry. Jay has keynoted and presented for over 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.