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Growth Strategy by MaRS Everest

December 8 @ 3:00 pm - 5:00 pm

In this 2-part session, learn how to evaluate specific growth and business model development decisions in your growth strategy.

Reach out to your Innovation Factory Client Services Manager or [email protected] and we will provide you the registration link! Not an iF client? Apply Here.

Are you planning to grow your business locally or internationally?

Are you looking at expanding into new categories?

Are you considering the resources you will need to sustain business growth?

Are you questioning which growth opportunities to make strategic priorities?

Making the decision to grow your business in new geographies, new verticals or new categories will be the focus of this Everest session. As you gain traction, you may find your company faced with more growth opportunities than your resources can absorb. Knowing which ones to make strategic priorities and which ones to say no to can often be the most difficult decision.

Led by our Growth Strategy expert, Jeff Chochinov, a strategic prioritization tool will be introduced to help entrepreneurs evaluate specific growth and business model development decisions. Entrepreneurs will walk away with a working knowledge of this strategic tool so it can be deployed amongst their team.

Workshop Schedule*

  • December 8, 2021, 3:00-5:00pm
  • December 10, 2021, 3:00-5:00pm

*Please note that this is a 2-part session, and each session is 2 hours long. Attendance is required for both sessions.


  • Strong internet connection
  • Web Camera with video conferencing capabilities

Who should attend?

  • Entrepreneurs with established assumptions and hypotheses that are ready to test scenarios while working through problems within their startups.
  • Startups with a prototype/ beta or minimum viable product (MVP), but also have a team, some customer validation, and some traction.
  • Only available to Regional Innovation Centre (RIC) clients. Please contact your RIC contact for more information.

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.

We do ask that you give a $50 deposit as we need a minimum number of ventures to run the sessions. This deposit is fully refundable upon completion of the post-session survey within 5 days of the last session, and we thank you for your feedback.

If you are no longer able to attend, please give us 2 days notice so that we can secure the refund of your deposit. Please email [email protected]. We regret that failure to do so may result in the loss of your deposit.


December 8
3:00 pm - 5:00 pm
Event Category: