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February Lunch ‘n Learn – Content Marketing Demystified: Understanding the Value for your Business

February 23, 2016 @ 11:30 am - 1:00 pm


Please join iF on Tuesday, February 23, 2016 for a Lunch ‘n Learn on “Content Marketing Demystified: Understanding the Value for your Business” presented by Marie Wiese of Marketing CoPilot!

This unique learning and networking opportunity will include a complimentary lunch!

The idea of using content to find customers and keep customers is nothing new. Content Marketing in its purest form has been around since the invention of the newspaper and trade publications. What has changed is buyer behavior and its application in the sales process.

Join us for a robust discussion with Marie Wiese, founder of Marketing CoPilot, a content marketing agency that creates and manages digital content for organizations that want to find and keep customers. Marie is also an Executive-in-Residence at the Innovation Factory. During this interactive Lunch ‘n Learn, Marie will discuss:

1. The reasons every business regardless of what they sell, should be using content to support the buyer journey.

2. The difference between copy writing and true brand journalism.

3. The three things you should look for in a results-producing content marketing program.Be sure to register now, as you’ll be walking away from this session with a newfound understanding of the value for your business thanks to the revolution that is Content Marketing.


11:30am-noon – Lunch & Networking

Noon-1pm –  Factory 5 and Keynote Presentation (Marie Wiese)

1pm – 2pm – Dessert & Networking (at iF’s Innovation Destination)

Parking Information

Parking is available for a cost of $0.75/ hour at McMaster Innovation Park Special Events and Conference Parking.

Our Lunch ‘n Learn events are a great way to get out and network while enjoying a free lunch, and learning something new! Please forward this to all of the innovators you know.

Register below:



February 23, 2016
11:30 am - 1:00 pm
Event Categories:


Innovation Factory
175 Longwood Rd S
Hamilton, ON L8P 0A1 Canada


Innovation Factory