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Email Marketing 101 – Small Business Basics

October 17, 2018 @ 6:30 pm - 8:30 pm


Are you an entrepreneur or small business owner looking for ways to leverage email marketing to build your business?

This seminar will cover how to use email marketing as an effective communications channel to promote your business and engage with your customers throughout the various stages of the buying process.

Attendees will learn email marketing best practices, trends, tools, and techniques, including:

• Canadian Anti-Spam Law (CASL) and GDPR compliance information
• Tips on how to grow a quality email subscriber list
• Ways to use email marketing to increase sales & customer service
• How to run an effective email campaign – design, manage, and track success!

The presentation will include small business industry scenarios with an opportunity for questions and answers at the end of the presentation.