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E-Sales, Digital Marketing & Promotions: Where to Draw the CASL Line When it Comes to Customers’ Rights and Privacy

September 17, 2020 @ 1:00 pm - 2:00 pm










There are countless ways we connect with our customers, new sales leads, and potential clients but with each digital and communication touchpoint, the Canadian Anti-Spam Legislation (CASL) and The Personal Information Protection and Electronic Documents Act (PIPEDA) play a role protecting their rights in not being the targeted recipient of unwanted spam and collection of personal information. It is your responsibility as a Canadian business owner to ensure that you are compliant with CASL and PIPEDA in order to avoid backlash from customers, potential customers or the various divisions of Canadian government who govern privacy protection.

In this session, Matt Campbell, Corporate and Commercial Associate Lawyer with SimpsonWigle LAW LLP will provide examples of sales and transactional situations and how CASL and PIPEDA should be adhered to. You will learn the legal do’s and don’ts of:
1) customer data or personal information collection;
2) following up on potential business leads;
3) online sales marketing and lead generation strategies;
4) obtaining consent to correspond; and
5) maintaining general legal compliance with CASL and PIPEDA.


photo of Matt T. Campbell

Matt T. Campbell, Associate @SimpsonWigle Law LLP

Matt is an Associate at SIMPSONWIGLE LAW, who works with a diverse set of clients, from individuals just starting out in the business world to large, well-established corporate entities. His work is primarily transactional in nature, and includes but is not limited to: General Commercial Contract consultation and negotiation; Asset and Share Purchase transactions; Drafting and negotiating Shareholders’ Agreements; Drafting and negotiating Commercial Leases; and Land Development and Real Estate transactions.


SimpsonWigle LAW LLP is a firm that provides legal services to businesses of all sizes. The areas of practice keep pace with business demands and include Business Law, Tax Law, Commercial Litigation, Wills, Trusts and Estate Planning, Business Families Continuity Planning, Employment and Labour Law, Immigration, Condominium Law, Bankruptcy, Insolvency and Restructuring, Real Estate and Land Development, as well as Construction Law. The firm serves clients out of its offices in downtown Hamilton and in Burlington. In its ascendancy as one of the largest law firms in the Region, it has developed into the practice of over 30 talented lawyers, all with enviable professional reputations who are well regarded by their peers and by those in business.


September 17, 2020
1:00 pm - 2:00 pm
Event Category:


Innovation Factory