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Designing Quality Products in New Ventures

June 30, 2020 @ 1:00 pm - 2:00 pm









Explore concepts that can help your new venture develop high-quality goods and services.

This virtual presentation introduces three concepts that can help new ventures develop high-quality goods and services: the Kano Model, the Gaps Model and the Quality Function Deployment Model.

The Kano Model helps you categorize customers’ expectations for a product. The Gaps Model provides an overall view of steps you must get right in order to meet those expectations. And the Quality Function Deployment Model helps you translate those expectations into product designs.

About the speaker: Michael Armstrong – Goodman School of Business, Brock University

Michael J. Armstrong is an associate professor in the Goodman School of Business at Brock University, where he teaches courses on quality, game theory, and operations management. He holds several professional certifications from the American Society for Quality, including a Six Sigma Black Belt in process improvement. Michael periodically writes columns for newspapers like the Globe & Mail and Toronto Star, and has been interviewed more than 300 times by the news media, most recently regarding business aspects of cannabis legalization. His awards include a Chancellor’s Chair for Teaching Excellence in 2012 and a Fulbright Visiting Research Chair in 2013.

This webinar will be held via Zoom. A link to connect will be emailed to you upon registration. Check the confirmation email for this information.


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