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Customer Acquisition Cost and Lifetime Value of Customer: Principles for Success with Portag3 Ventures

November 26 @ 1:00 pm - 3:00 pm









Customer Acquisition Cost (CAC) is one of the metrics that any professional potential investor will judge you on. No matter how efficient your customer acquisition, if you can’t generate revenue higher than that you’re ultimately losing money.

In this session, Brendan Callaghan will talk about the importance of Customer Acquisition Cost (CAC) and Lifetime Value of Customer (LVT) and give practical methods to help reduce it.

Joining Portag3 Ventures. I'm excited to announce today that I've… | by  Chris O'Neill | Medium

About Portag3 Ventures
Portag3 Ventures make early-stage investments in promising financial tech companies that have potential for global impact. Their long-term engagement offers a unique environment to grow, with robust support, and insight from partners.


Brendan Callaghan, Senior Sales Principal @Portag3 Ventures

Brendan is responsible for helping Portag3 Ventures portfolio companies build their inside sales capabilities and develop/coach sales teams to be more scalable. Before joining Portag3, Brendan has had a career working with some of Toronto’s most notable startups, such as Honeycomb Worldwide, Varicent Software, Field ID, and Leonardo. Brendan’s last role before joining Portag3 was as the Global Sales leader for OrangeHRM where he was responsible for all aspects of sales for the company.


About Innovation Factory

Innovation Factory is a non-profit business accelerator, serving as the catalyst for tech innovation in the greater Hamilton area since 2011. Innovation Factory provides business services, training and mentorship to help entrepreneurs with advanced manufacturing, clean tech, information tech, life science and social innovations to bring their ideas to market, increase revenues, attract investment and create jobs.


November 26
1:00 pm - 3:00 pm
Event Category:


Innovation Factory