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Creating a Memorable Customer Experience (May Lunch ‘n Learn)

May 17, 2017 @ 11:30 am - 1:00 pm

$5 – $10

Beyond the Customer Journey

A memorable customer experience can attract new customers and turn returning customers into champions. This experience should be built from three key pillars: People, Technology, and Design.

People that are empowered, design that is frictionless, and technology that is invisible work together to create a seamless experience that encourages customer loyalty.

In this workshop, featuring Customer Experience expert Anjum Sultana, you will learn how great brands create memorable experiences and lasting business relationships. Why is customer experience important? How do you transform your business’ customer experience strategy? How do you create one?

Entrepreneurs, marketers, leaders, and community members are invited to join us for this informative session with key takeaways to improve your customer relations.

About Anjum

Customer Experience Expert Anjum Sultana

I am a technologist at heart and a marketer by profession with a keen eye for exceptional customer experience. As a business strategist, my experience spans multiple industries and disciplines. Over the past 12 years, I have been successful at delivering business growth through recommendations backed by compelling business cases. I am currently employed at FedEx Express Canada as the Advisor to the Customer Experience organization.


  • 11:30 am – 12: 00 pm
    Lunch & Networking
  • 12:00 pm – 1:00 pm
    “Beyond the Customer Journey” with Anjum Sultana
  • 1:00 pm – 2:00 pm
    Dessert & Networking

Register below!


May 17, 2017
11:30 am - 1:00 pm
$5 – $10
Event Categories:


McMaster Innovation Park
175 Longwood Road South
Hamilton, Ontario L8P0A1 Canada


Innovation Factory