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AdWeek – Commerce Week 2022

July 26 @ 8:00 am - 7:00 pm



Embrace innovation and agility as we return to “normal”

Retailers are putting their lessons on agility and embracing innovation to good use. Strategies leveraging chat, voice, the metaverse and immersive shopping experiences on social are taking shape. Hear from marketers, creators, media and tech execs on building the customer journey from end to end.

Join us for Commerce Week, where leaders in the retail space will share their insight into the latest trends as well as a peek at the marketplace of tomorrow.


Day 1: What’s Next for Managing Customer Relationships | By 2025, it is anticipated that 80 percent of retail engagement will be virtual. The marketing experience is quickly evolving, and as a result productivity, adaptation and growth remain top priorities.

Hear from brand leaders on their thoughts on how their learnings this year correlate to their overall commerce predictions. The discussions will focus on consumer behavior, retaining customer satisfaction and balancing the need to stay true to the brand’s DNA all while driving growth.

Day 2: Engaging Consumers Online and IRL | While the rapid acceleration of technology solutions and platforms for retail are making the online shopping experience more sufficient, personable and enjoyable, brick-and-mortar strategies are sustaining. Marketers aren’t giving up on physical stores just yet, especially given the consumer demand for them, particularly millennials and Gen Z.

Hear from brand leaders on how they are balancing their relationships with customers online and offline. Topics include everything from physical store strategies to chatbots, social commerce and web3.

Day 3: How to Embrace Purpose-Driven Strategy and Staying True to a Brand’s DNA | With social justice, geopolitical instability, climate change and a pandemic to boot, getting purpose-driven marketing just right and being impactful is top of mind for retailers.

Join Adweek as we hear from retail leaders about the challenges and opportunities surrounding a purpose-driven marketing mission.


July 26
8:00 am - 7:00 pm
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