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Business Model & Customer Discovery by MaRS Everest

November 23 @ 1:00 pm - 3:00 pm

This 2-part business model master class will explore the 4-stages of customer development and discovery, as well as agile engineering.

Reach out to your Innovation Factory Client Services Manager or [email protected] and we will provide you the registration link! Not an iF client? Apply Here.


This session of Everest is a business model masterclass that will explore the struggles founders may be having with various elements of their business model & customer development. In some cases, these struggles may be impeding growth, and in other cases, they may simply need closer alignment with the market so that founders can become more efficient in growing their business. As required, we will investigate elements of your current business model, and the various stages of customer development, including your value proposition.

Workshop Schedule*

  • November 23, 2021, 1:00-3:00pm
  • November 25, 2021, 1:00-3:00pm

*Please note that this is a 2-part session, and each session is 2 hours long. Attendance is required for both sessions.


  • Strong internet connection
  • Web Camera with video conferencing capabilities

Who should attend?

  • Entrepreneurs with established assumptions and hypotheses that are ready to test scenarios while working through problems within their startups.
  • Startups with a prototype/ beta or minimum viable product (MVP), but also have a team, some customer validation, and some traction.
  • These startups may be struggling with traction and suspect the issues may be coming from their business model or value proposition in the market.
  • Only available to Regional Innovation Centre (RIC) clients. Please contact your RIC contact for more information.

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.

We do ask that you give a $50 deposit as we need a minimum number of ventures to run the sessions. This deposit is fully refundable upon completion of the post-session survey within 5 days of the last session, and we thank you for your feedback.

If you are no longer able to attend, please give us 2 days notice so that we can secure the refund of your deposit. Please email [email protected]. We regret that failure to do so may result in the loss of your deposit.


November 23
1:00 pm - 3:00 pm
Event Category: