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Build a Successful Business: Value Prop and Business Model Canvas 101 – Session Two
March 7 @ 12:00 pm - 3:00 pm
$10
THIS SESSION IS FOR INNOVATION FACTORY CLIENTS ONLY.
VIRTUAL EVENT | CAD $10
To register, please contact your Innovation Advisor, or Greta Black at [email protected]
Note: You will receive a full refund of $20 (for both sessions) once you participate in the 2nd session. The charge for the sessions is only a deposit.
Attendees are expected to register and commit to attending both sessions.
About this event:
In this 2-part, hands-on workshop you will define the problem statement and your value proposition statement, and build a business model canvas.
To coach you through this process, we follow the teachings of Eric Reis, Alexander Osterwalder and Steve Blank to provide you with a practical understanding of:
– customer discovery
– problem/solution validation techniques
– methods for avoiding bias
– concepts of rapid prototyping and lean product development
– You will walk away from these sessions knowing you have some of the key tools to successfully launch and grow your business.
Session 2 Goal: Identifying insights and getting started with rapid prototyping.
Now, you’ve got your problem figured out but how do you ensure your solution actually addresses it in a way that makes a sustainable business? In this second workshop, we make sure that you’ve thought about the whole business model – product/market fit is great but if you can’t execute sustainably, your business will fail. In the spirit of reducing risk, we delve into rapid prototyping; there are so many ways to test your ideas before you start spending money on your MVP (Minimum Viable Product)
TOPICS:
– Finding the gold in customer interviews
– Share insights
– The Business Model Canvas
– Validating through the Business Model Canvas
– MVP: What it is, how to build one and how to incrementally test it/validate it
– Outcome of this process: You will be given the tools that will lead you towards product/market fit and the ability to articulate and validate core elements of your Value Proposition – problem/pain, target user/customer, solution and value proposition.
Session Facilitator: Riley Moynes, Incubator Manager @The Forge Business Incubator
