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ADDED: MaRS Entrepreneur’s Toolkit – Value Proposition, Session 2

May 18, 2017 @ 9:00 am - 1:00 pm


Starting Lean: Value Proposition 

(3 sessions, 4 hours each)

Entrepreneur’s Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

Workshop Schedule

Session 1 – Preparing to leave the building
May 11, 2017
9:00am to 1:00pm

Establish a process to clarify and test key assumptions you have about your business and lower your ventures overall risk.

Deliverable: Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions.

Session 2 – Refining your customer development
May 18, 2017
9:00am to 1:00pm

Ventures learn about the customer situation without pitching their solution.

Deliverable: A solid customer interviewing technique that can be used continually through the course of a new business development.

Session 3 – Determining your value proposition
May 25, 2017
9:00am to 1:00pm

Use data obtained from customer interviews to synthesize customer feedback into a value proposition.

Deliverable: A framework and template for determining your value proposition

Doors will open at 8:30am for networking. Sessions begin at 9:00am.

Cost of Workshops

The Entrepreneur’s Toolkit Workshops cost $100 to attend.Please note that this $100 fee will cover all 3 sessions within the series. There are two different ticket types that can be purchased:

1. ONE Client Refundable Deposit

Purchase this ticket if you are a client of a regional innovation centre (Ontario Network of Entrepreneurs). When prompted on the registration page, please list the regional centre of which you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop seriesand upon completion of our post-workshop survey.

2. General Attendance Fee

Purchase this ticket if you are not currently a member of a regional innovation centre.

Register here. For more information please contact:  Elizabeth Thorsen [email protected]


Innovation Factory


Innovation Factory
175 Longwood Rd S
Hamilton, ON L8P 0A1 Canada
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