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Adapting New Business Models Amidst COVID-19 by MaRS and EDC

May 26 @ 12:00 pm - 1:00 pm









Adapting your business model today could mean the difference between success and failure.

This May 26, MaRS and Export Development Canada (EDC) invite you to a special conversation on adapting business models during chaos. Our panelists will dive into your recession management strategy, how to approach the changes in your business model, and new ways of delivering value to customers.

Topics of discussion include:

  • Changes in how you create, deliver and capture value
  • Pivoting (and what to consider if you haven’t already)
  • The emergence of new and better business models
  • Adjusting your business model in the post-COVID-19 world
  • Considering new partners and key suppliers

Much of the webinar will be a Q&A format, so please come prepared to engage in a lively discussion.


Founders and C-suite executives guiding company strategy



Jonathan Rhone, president and CEO, Axine Water Technologies

Jonathan is an award-winning serial cleantech entrepreneur. At Axine, he’s responsible for scaling up the company to revolutionize industrial wastewater treatment. Jonathan is also a founder and director of Evok Innovations, a $100-million cleantech venture fund with a mission to transform the energy value chain. He began his career in oil and gas with Amoco Canada (now BP). Jonathan chairs the B.C. Cleantech CEO Alliance.

Alan Smith, co-founder, Strategyzer

As a design-trained entrepreneur, Alan is the driving force behind Business Model Generation, an entrepreneurial hand book that has sold one million copies in 36 languages. At Strategyzer, he works with an amazing team to create software tools and content that help people make stuff customers want. Alan’s company works with enterprises, small- and mid-sized businesses, incubators and institutions.

Jeremy Melhuish, director, global business connections, EDC

Jeremy leads a passionate team focused on introducing Canadian companies into international supply chains where EDC has active relationships. He also boasts experience in strategy and transformation, marketing, and customer experience. Prior to joining EDC, Jeremy worked in high tech for another Canadian crown corporation and for the Japanese government. He holds a bachelor of arts from Carleton University and an MBA from Queen’s University.

David Bowden, senior advisor, cleantech, MaRS

David works as a consultant specializing in strategic growth management, and has held executive roles as president of Sprint Canada, senior vice president at Direct Energy, and founding president of Empori.com. He’s also held executive and management positions at Labatt, Canada Post, Sears, Bata Shoes, Warner—Lambert, CIM, IceGen, and Cavet Technologies.