My Normative is a digital health platform transforming how the life sciences sector includes female-identifying individuals in research. Despite growing awareness of sex and gender disparities, researchers still lack tools to address them at scale. My Normative fills this gap by enabling integration of sex and gender considerations into data collection, analysis, and engagement. The platform combines advanced health-tracking with validated hormonal state algorithms to make inclusive research more scalable and cost-effective. Its mobile companion app supports decentralized, non-invasive data collection, reducing lab visits and enabling access to underrepresented populations across diverse geographies and life stages.