Content marketing is a tried and true method of engaging a target audience – it’s interesting, adds value and when done right, is non-intrustive – but not all businesses use it. Marie Wiese of Marketing CoPilot joined us on February 23, 2016 for a Lunch ‘n Learn session on Content Marketing Demystified: Understanding the Value […]
For those of us who have never taken the plunge into entrepreneurship, it may be hard to imagine what a startup founder goes through during the entrepreneurial journey. That’s exactly why Adam Felesky – founder and former CEO of Horizons Exchange Traded Funds – joined us at iF for April’s Lunch ‘n Learn session to […]
Would you ever get on the phone with someone you don’t know and say the first thing that comes to mind? Hopefully not. Martinus Geleynse compares the preparedness leading up to a phone conversation to how prepared you should be when taking on strategic marketing and storytelling: Who is calling? Why do you call? Who […]
On October 23, Carlos Pinto Lobo, Chief Compliance Officer of the SVX, came to McMaster Innovation Park to lead Innovation Factory’s October Lunch ‘n Learn. Lobo led a discussion about Equity Crowdfunding (ECF) and what it means to the Canadian crowdfunding landscape. During the discussion, he pointed out that in the past couple of years, there […]
On June 17, Innovation Factory welcomed Tristina Sinopoli from MaRS Centre for Impact Investing to discuss Raising Capital for Social Ventures at our June Lunch ‘n Learn. Tristina engaged an audience of over 100 people while she discussed a common capital question: how and where can I access impact capital? At this unique learning and […]
by:Matt Kissel, The AOS Group Academy Award winner Colin Doncaster analyzes the art of digital storytelling. On February 18th Colin Doncaster spoke in front of a full room at the Innovation Factory – ranging from CEO’s, aspiring entrepreneurs, and students. Doncaster, who founded Peregrine Labs, has accumulated over 25 years of VFX and animation production […]
Innovation Factory was proud to host Terry Flynn (McMaster University) at our November Lunch ‘n Learn event. Having grown several startup companies into medium size enterprises, Terry shared some of his first hand crisis management experiences. For a PDF copy of Terry’s presentation, please click here.