NFC tags can be used for viewing a movie trailer, downloading a coupon, a restaurant menu or ticket passes. Or for example, OverAir client Edson Packaging places stickers on machines that enable a technician to more easily reorder a part or download a PDF manual.
OverAir has had some recent successes. The company won $25,000 worth of financial and in-kind services at the Dx3 Conference in Toronto in the Intertainment Media live pitch-off. Dx3 is Canada’s most prestigious digital marketing expo. A few days later, Do was named regional champion at the Enactus Student Entrepreneur National Competition and later placed second nationally.