How can the tooth fairy go global? That’s the challenge given to a team of graduate students this fall in a unique course on entrepreneurship at McMaster.
Mac alumnus Ian Wilms ’89 co-founded Brushalot in 2013 to solve a problem that all parents face – how to get their kids to brush their teeth.
The idea came to him about nine years ago, when one of his sons didn’t want to brush his teeth anymore, or give up his loose tooth. Wilms quickly concocted a bedtime story about the tooth fairy, with a cast of characters that included Sir Brushalot, the Knights of Floss and the evil Prince Plaque.
Read the full McMaster Daily News piece here!