Innovation on a Napkin

iF updates   /  


Hamilton, ON (January 18, 2016) – Have you ever wondered where some of the best-known inventions got their start? Or perhaps you’ve looked at a product and thought, “if they just added this one feature, it could be even more awesome?” Innovation Factory is challenging the community to do just that – to think innovatively with their new #InnovateWithiF campaign. Built on the notion that great ideas can start anywhere – “even on the back of a napkin” – the campaign will see napkins featuring fun brain teasers distributed across the city at local restaurants and cafes.

Hamiltonians are challenged to solve the brain teasers or sketch their own innovative ideas right on the napkins, snap a photo and share them via Facebook or Twitter using the #InnovateWithiF hashtag. Each entry will offer the chance to win one of two gift cards weekly, valued at $50 each. iF will also be sharing early sketches to show how some of their clients’ ideas got their start, along with video stories showcasing how some of Hamilton’s thriving businesses took off.

Read the full media release about our new #InnovateWithiF campaign here!

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