26
Nov-2013

Harvard prof says businesses must stay innovative to survive

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The theory is that new markets are created and existing markets are reshaped when a business competitor uses technology to be innovative and develop a new product or modify an existing one. If a larger competitor does not take note, its market share can shrink and the company can even disappear.

Clayton Christensen, known as one of the world’s leading thinkers on innovation, outlined that theory Tuesday night at Mohawk College as part of the Mohawk Talks series.

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