Snyder decided to give his company a “makeover.”
Snyder was the gift card king. He headed up Swapopolis, an online marketplace to sell or swap the gift cards you don’t want or can’t use.
The 35-year-old is an astute entrepreneur and upon some research, noticed a trend. It was gifts cards for fashion and dining that kept coming up. So, he investigated further, speaking to Swapopolis members about what else they have kicking around their homes.
“Stuff in the garage, excess trinkets. But one thing that kept coming up was clothing and fashion in the closet,” he said. “We realized there were bigger opportunities with our platform.”