Startup Spotlight: Apptui

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Apptui Inc.

Dan Clark, Founder/President

 

www.apptui.com

@APPTUI

Elevator Pitch

Simply put, Apptui turns your phone into a super remote control over technology. Whether you use your phone to control a digital sign in the mall or the contents of you television, Apptui is the technology that makes it happen easily. From big screen gaming and quizzes at the movie theatre, to browsing and interacting at the art gallery, Apptui puts the perfect controls in the palm of your hand.

What was the inspiration for your company?

The inspiration for Apptui was sparked by the emergence of the iPad. I quickly realized that the portable power of the emerging touch screen technology market presented a significant opportunity to use these devices as personal controllers capable of interacting with the technology around us.

Did you have an ‘ah-ha’ moment when you got the idea to start your business?

As an artist the ah-ha moment materialized quickly as I developed the first storyboards and realized the immense reach this technology could have.

What is the best part of what you do on a day-to-day basis? The most challenging part?

Each day sparks new ideas. The most challenging and exciting part about working on Apptui is trying to contain the massive reach we feel the project has. It is exciting and overwhelming at the same time, but that’s why we know Apptui is something special.

How do you measure success? What is the best recognition you have received?

We have received a massive amount of support from the people around us. The truly real measurement of success will become apparent when Apptui is used publicly, through our first contract.

What are your plans for the next year?

It’s a moving year for us. We are moving locations, moving from our prototype into full production and moving ahead into the digital signage market.

Do you have any advice for other young professionals or students studying to pursue a career in your field?

The best advice is to be creative, not just in what you do but in how you do it. There are always several paths to your goals. The key is to creatively adjust your course as you move forward.

When you were a child, what did you want to be when you grew up?

As a child I wanted to study marine biology.

What’s your current tech setup?

All Mac, couple PC servers and a whack of different handhelds.

What websites do you check daily?

www.cbc.ca/news, http://thefwa.com, http://mocoloco.com, http://www.engadget.com

If you were locked in Chapters overnight – what section would we find you in?

Scoping out the arts, furniture and architectural design sections and maybe even the business section.

If you could go to dinner with 5 people in the professional community – dead or alive, who would they be and why?

Marshall McLuhan: I would love to hear his insights on how the technology around us continues to change the way perceive and engage each other in the world.

Bill Buxton: Microsoft’s principal researcher: because he said, " ultimately, we are deluding ourselves if we think that the products that we design are the "things" that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name."

Peter Gabriel: I have always been inspired by his originality and artistic genius.

Scott Forstall: Apple's Sr. VP, iOS: I would love to hear how Apple plans to continue to innovate without Steve Jobs. Who will be empowered to push the company’s innovation forward but more importantly who will have the power to reinvent the company’s legacy products.

William Shatner: He is the first person to have used the magical “tricorder” to scan and access all the technology around him. So clearly, he could help me with Apptui.

Favourite thing to do in Hamilton?

Family hikes or bike rides to Confederation Park through the Red Hill valley, anything near the lake. Grabbing lunch & coffee at Mulberry Street Coffeehouse.