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September 3, 2014 @ 8:00 am - 10:00 am
Sales Peer2Peer sessions are great opportunities for business professionals from all industries and companies to interact with each other, share best practices, and network with peers!
This month’s topic: Inbound Lead Generation.
Presenter: Sam Brennand, Customer Success Lead at Uberflip
As the leader of Uberflip’s Customer Success Team, Sam works closely with Uberflip’s customers to help them amplify their content marketing to foster audience engagement and generate more inbound leads. Prior to joining Uberflip, Sam worked as a Marketing Manager at Venture Accelerator Partners and held marketing and sales roles at Microsoft Canada and TELUS. He has a HBBA from Wilfrid Laurier University, where he specialized in marketing and brand communications.
Modern marketers know that content marketing is the key to an effective inbound lead generation program. Attracting the right buyer personas and keeping your sales funnel full of qualified leads has become a question of how well you can create experiences that engage your audience with useful and relevant content. Sam’s presentation will focus on how marketers need to focus on 4 key areas to set up their inbound lead generation program for success:
- Authoring Great Content
- Distributing Content Effectively
- Measuring the Effectiveness of Your Content
- The Overall Content Experience
If you’re interested in attending this session, please email [email protected]