Our calendar is home to Innovation Factory workshops and networking events as well as events from the community which help support our local entrepreneurs and businesses. If you have an event which may a fit, please submit it and we will review it within five business days.
Sales Bootcamp Session 1: Sales Planning
September 15 @ 9:00 am - 10:00 am
Note: This session is for iF and Haltech clients and by Client Services invitation only. If you are interested in this session please contact your Client Services Manager or Brigitte Huard, Program Manager at [email protected] . Haltech clients– please contact Adrienne Knott, Client Service Representative – [email protected].
This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for Regional Innovation Centre Clients who are pre- revenue, or newly in-revenue who are ready to get market validation through to early selling.
You can register for 1, or all of the workshops (we recommend the whole series for maximum benefit). You will need to register for each session individually.
SESSION 1 – SALES PLANNING
In this sales planning session we will focus on high level goals like revenue and the activity targets that lead to revenue. This also means being focused on your ideal customer, as well as the buyer personas that you will be targeting. For most B2B organizations it is better to have a narrower focus and then grow to adjacent targets. We will also talk about pricing methodology and the associated sales and marketing costs to support the revenue growth.
Deliverables Include: Buyer Persona Template and the Start of the Sales Plan