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Sales ABC, Session 1: Entrepreneur’s Toolkit

February 9, 2018 @ 9:00 am - 1:00 pm

$100

Sales ABC (Always Be Closing)


Register for this workshop series here. 


(3 sessions, 4 hours each)

Entrepreneur’s Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

What will you get out of the Sales ABC workshop series?


Workshop Schedule


Session 1 – The Sales Canvas Framework and the Sales Funnel
February 9, 2018
9:00am to 1:00pm

This session will introduce the Sales Canvas Framework, which encompasses all aspects of inbound and outbound sales activities, and how these activities relate to moving customer prospects through the sales funnel.

You will get the opportunity to explore the “Leaky Sales Funnel,” learn about cold calling techniques and practice managing individual sales opportunities to turn leads into prospects.

Deliverable: Techniques to book, prepare for and conduct a sales call


Session 2 – The customer sales meeting
February 16, 2018
9:00am to 1:00pm

This session will focus on how to move customers’ leads through the sales funnel. In preparation for your customer sales meeting, you will get the opportunity to identify various customer stakeholders, learn new negotiation tactics and practice managing individual sales opportunities to successfully turn customer prospects into sales.

Deliverable: A Sales Process and Stakeholder Management Chart to prepare you to meet with your customers


Session 3 – Analyzing and managing the sales process
February 23, 2018
9:00am to 1:00pm

The final session will focus on the technical aspects of measuring the sales process to improve the quality and quantity of sales activities and make changes to become more efficient in closing sales.

You will define the stages of the sales cycle for your customers and map out your sales pipeline with some sales cycle probabilities. You will learn about how to define, track, analyze and manage your sales process.

Deliverable: A spreadsheet approach to tracking sales with sales funnel data for a prospective customer


Doors will open at 8:30am for networking. Sessions begin at 9:00am.


Cost of Workshops

The Entrepreneur’s Toolkit Workshops cost $100 to attend. Please note that this $100 fee will cover both sessions within the series. There are two different ticket types that can be purchased:

1. RIC Client Refundable Deposit

Purchase this ticket if you are a client of a Regional Innovation Centre (RIC). When prompted on the registration page, please list the regional centre of where you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series and upon completion of our post-workshop survey. The post-workshop survey must be completed within five days of the last day of a workshop series for a registration deposit to be refunded.

2. General Attendance Fee

Purchase this ticket if you are not currently a member of a regional innovation centre.


Register here. For more information please contact:
Elizabeth Thorsen [email protected]

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Details

Date:
February 9, 2018
Time:
9:00 am - 1:00 pm
Cost:
$100
Event Category:
Website:
http://bit.ly/2vH7V9b

Organizer

Innovation Factory
Phone:
905-667-2611
Website:
http://innovationfactory.ca/

Venue

Innovation Factory
175 Longwood Rd S
Hamilton, ON L8P 0A1 Canada
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