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Mobile Start App Video Pitch Competition – Business Model and Market Entry

June 4, 2014 @ 6:00 pm - 8:00 pm

The McMaster W Booth School of Engineering Practice, in partnership with Innovation Factory, is launching a series of events to support start-ups in the mobile application sector. They will be bringing the best of the best to the City of Hamilton to share with the community their experiences developing apps, validating their ideas, marketing, and raising funds.

Video Pitch Competition

In conjunction with this series, they will be holding an online video pitch competition where students from McMaster University and Mohawk College with an app idea can post a 2 minute video on YouTube which we will then upload to our website for voting. The winner will receive representation on our website, as well as a cash prize to help push their idea forward. Click here for more info and to register.

This workshop will look at “What is the right business model and how can you roll it out?”

  • How do you structure your business model and value proposition to help you with marketing?
  • How do you go about marketing your mobile app and getting people to use it?
  • What sources of funding are available and what are the expectations of investors?
  • The three different stages of funding

Guest speaker Vincent Mifsud has held various C-level positions in the technology sector including Chief Executive Officer of Genesis Worldwide, Chief Operating Officer of Pivotal Corp. and Chief Financial Officer at Rand Technologies. During his tenure at Rand, the company grew from a $30 million private company to a $300 million public company over a 5 year period with 70 offices worldwide. Similarly at Pivotal, the company grew from $10 million to $95 million in revenue providing software solutions in 35 countries globally and was selected by Deloitte & Touche as one of the top 10 fastest growing technology companies in North America. At Genesis, the company became the global leading provider of green structural building solutions utilized in over 350 projects, representing over 10 million square feet of building area. Vincent is a Chartered Accountant and holds a Bachelor of Commerce degree from the University of Toronto.

For more information, visit the competition’s website and Mobile Start App’s website.



June 4, 2014
6:00 pm - 8:00 pm
Event Category:


ETB 535 (at McMaster University).
1280 Main St. West, Hamilton ON
Hamilton, ON L8P 0A1 Canada
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