Topic: Business Model Canvas

Entrepreneurship 101 is MaRS’ flagship free weekly lecture series for aspiring entrepreneurs featuring enlightening lectures on key topics related to starting a successful business. Innovation Factory shares this live webcast with anyone that would like to attend, no registration is necessary. Drop in for a coffee and enjoy the presentation.

This week: Thinking carefully about economics and business strategy can mean the difference between having great technology and having a great company. This lecture focuses on clearly defining your business model, including how you’re going to make money with your product or service. Case studies are used to test concepts against a specific business.