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LiFT Seminar: Staying Competitive In A Transitioning Marketplace

March 20, 2014 @ 8:00 am - 11:00 am

Join Innovation Factory March 20, 2014 from 8:00am to 11:00am for our LiFT Seminar: Staying Competitive In A Transitioning Marketplace, featuring a keynote address from Michael Macaluso, COO of CARSTAR Canada.

To remain competitive companies must innovate and respond to rapidly changing business environments. By simply maintaining the ‘status quo,’ companies often find themselves flat lining and fail to recognize the full potential of their organization.

How do organizations stay relevant in a competitive landscape? What are the key indicators that should trigger innovation in organizations? These are key questions at the forefront of business strategy and a leader’s ability to understand this need to continually adapt and innovate is what drives high performing organizations.

Michael will explore the importance of embracing change in transitioning markets and offer insights into what businesses can do to remain competitive.

Following the keynote, a panel of experts from various industries will share their experiences facing challenges and how they have taken advantage of shifting market conditions.

To register please visit:


March 20, 2014
8:00 am - 11:00 am
Event Category:


Innovation Factory


McMaster Innovation Park
175 Longwood Road South
Hamilton, Ontario L8P0A1 Canada
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