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Innovation Guelph’s Startup Stories: Get Your Story Straight

December 2, 2014 @ 8:30 am - 1:00 pm


Humans are hardwired to tell and listen to stories. And when you’re trying to get your new business off the ground, it’s essential for you to GET YOUR STORY STRAIGHT. In this one-of-a-kind workshop stories, you’ll learn the HOW and WHY of business storytelling.

Stories help businesses build their ‘Super Team’, attract first customers and investors, and rally the employees around visionary goals. The right story can make all the difference in the world.

Customers often make emotionally motivated purchasing decisions – use your story to convince them to buy. Employees need emotional committment to a business to make the extra effort and go the extra mile. Business Leaders who’ve mastered storytelling dominate their markets.

The workshop includes:

  • December 2 – Startup Stories (Part One): Finding the WHY for your business (8:30AM to 1:00PM, includes lunch)
  • December 9 – Startup Stories (Part Two): Learning HOW to tell your story (8:30AM to 1:00PM, includes lunch)
  • One-on-One Coaching  Work with Innovation Guelph business mentors to craft your ‘toolkit’ of stories

Register here!




December 2, 2014
8:30 am - 1:00 pm
Event Category:


Innovation Guelph
111 Farquhar St
Guelph, ON N1H 3N4 Canada
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